Testimonials from winegrowers

A Gilbert & Gaillard gold medal on the packaging of a Coviñas wine provides an objective recognition of the quality of our wines. Based on the experience of industry specialists, it has communicative value guaranteeing for the consumer that this is a top quality wine, and is not only representative of a specific wine region, but is also competitive compared with other wines produced internationally. When a consumer has the challenge of choosing a wine with no prior knowledge and no more information than that featuring on the packaging, the Gilbert & Gaillard medal is a guarantee of the wine quality and a safe choice.

Tokara were able to use the positive ratings that we received at the Gilbert & Gaillard International Challenge in various markets like Canada, Holland and China. The Canadian and Chinese markets are two new markets for us, so the medals really assisted us by endorsing the quality of both our premium and reserve range wines. We also display the medals in our tasting room due to the many tourists we receive.

The Gilbert & Gaillard International Challenge is recognised as prestigious and offers producers a high level of visibility and the chance to have wines tasted all year round. The G&G medal is a way of gaining publicity for our wines, but also helps expand sales. We use the medals mainly in Japan and Sweden, which is where are most successful.

Gilbert & Gaillard International medals can be useful for two main reasons: Markets where Off-Trade players require medals, regardless of where they come from. Smart Dog is a good example in Australia, we work with Aldi and accordingly to their calculations, a wine with a medal has automatically sales increased by 20%; Specific products, mainly for Indies in the UK, that value medals and points from the consumer and not experts, like G&G. This is why we have sent Castelo do Vinteiro.

Through my Consultancy to Chateau Trois Collines, I recommended, as a normal process the submittal of samples to Gilbert & Gaillard tasting! Since it is an international recognition, an external and objective view, an assessment of quality that would bring in some certainty! The Gold and Double Gold Medals received, from Gilbert & Gaillard, by Chateau Trois Collines, were certainly a commercial boost, but also a reward to the efforts produced by all the Team working from the vineyard all the way to the chai.

The Swedish consumer loves the weight and credibility that a medal gives to the wine. Gilbert & Gaillard International Challenge medals show well and are eye catching on the shelf, from all these points, results higher sales.