As Latin America’s largest economy, Brazil presents significant opportunities for international wine exporters. Though known for beer and cachaça consumption, Brazil’s wine market is growing year by year. Discover our guide to exporting wines and spirits to Brazil.
Exporting wine and spirits to Brazil involves adhering to strict regulations designed to ensure product quality and safety.
The Brazilian market is regulated by several agencies, including the Ministry of Agriculture, Livestock, and Supply (MAPA) and the National Health Surveillance Agency (ANVISA), which oversee food and beverage imports.
To export wine to Brazil, exporters must first register their products with MAPA, providing detailed product information such as origin, composition, and production methods. Products must then be analyzed by a laboratory recognized by the Brazilian Ministry of Agriculture. If products are approved by MAPA and the analysis laboratory, the exporter receives a Certificate of Origin and Analysis (COCA) allowing them to export to Brazil.
In 2023, Brazil ranked 14th globally in wine consumption, with a total of 400.8 million liters consumed—a remarkable increase of +11.64% compared to 2022. South American wines that benefit from trade agreements with Brazil are the most widespread in the country. In 2023, Chile retained its position as the leading exporter, holding over 40% of the market share. That same year, Portugal overtook Argentina to claim second place with 23% of imports, followed by Argentina and Spain. While still associated with a sophisticated lifestyle, wine consumption in Brazil is increasingly becoming accessible to middle-class consumers, particularly with red wines, which account for around 69% of the country’s total wine consumption. Sparkling wines are also gaining popularity, especially during special occasions. For spirits, the market saw a decline in 2023, except for vodka, gin, and bourbon, which continued to grow.
In 2023, Brazil ranked 14th globally in wine consumption, with a total of 400.8 million liters consumed—a remarkable increase of +11.64% compared to 2022.
South American wines that benefit from trade agreements with Brazil are the most widespread in the country. In 2023, Chile retained its position as the leading exporter, holding over 40% of the market share. That same year, Portugal overtook Argentina to claim second place with 23% of imports, followed by Argentina and Spain.
While still associated with a sophisticated lifestyle, wine consumption in Brazil is increasingly becoming accessible to middle-class consumers, particularly with red wines, which account for around 69% of the country’s total wine consumption. Sparkling wines are also gaining popularity, especially during special occasions.
For spirits, the market saw a decline in 2023, except for vodka, gin, and bourbon, which continued to grow.
Key Insight: Supermarkets account for the largest share of wine sales, followed by online platforms. Wine shops and specialty stores have a smaller market share and cater to wealthier customers. Gilbert & Gaillard medals are essential for brand recognition in the South American market, with a group office in Argentina.
Marco Volpi - Manager - CANTINE VOLPI, Italy
"The Gilbert & Gaillard International Challenge is recognized as prestigious, offering producers great visibility and the opportunity to be tasted throughout the year. The Gilbert & Gaillard International Challenge medal is a way to promote wines and boost sales. We use the medals mainly in Japan and Sweden, where we have the most success."
Using Gilbert & Gaillard medals for wine exportation means leveraging an internationally recognized wine competition with a 35-year history. Want to register your wines? Log in to your winemaker space for access to our database of over 10,000 importers and distributors, including a specialized list of Brazilian importers.
